Hi, there! I’m Bianca.

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“Bianca spearheaded and operationalized a best-in-class UX metrics program that was used to set organizational OKRs and to prioritize product roadmaps. — Sr. UX Research Director @ Indeed

Read this article written about ASK’EM

Written by Mary K. Pratt for TechTarget — this article explores how ASK’EM, the measurement system I developed, transformed data-driven decision-making at Indeed.