My approach

To measure what matters.

Use these four key principles to make customer experience a reliable barometer for product decisions, offering measurable signals for sustainable growth.

The outcome

Accelerate value delivered at scale.

Accelerate scalable value, achieve upward potential, and cultivate a product ecosystem that’s useful, usable, and ubiquitous.

Track what matters to your customers

Connect behaviors, metrics, outcomes

Prioritize investing in greater ROI

Accelerate speed, quality, value at scale

Design products that are both Useful and Usable, meeting real needs with clarity and value.

Make them Ubiquitous (U3)—enabling all customers to achieve their goals effortlessly.

Set OKRs with Upward Potential (UP)—prioritizing high ROI and meaningful outcomes.

Align roadmaps and take AAIM—using tools to Monitor, Improve, Alert, and Attribute impact.