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Bianca Work 10/30/24 Bianca Work 10/30/24

To ASK’EM and beyond

A recent article spotlighting ASK'EM—the survey system I developed at Indeed—sparked a reflection on my journey from early data-driven efforts to my current approach.

(Part 1 of 3)

Bianca Work 8/6/24 Bianca Work 8/6/24

A tale of two (Conjoint) studies

Conjoints and Consequences

Learn how one study’s use of Conjoint analysis provided clear direction, while the other’s missteps serve as a valuable lesson.

(Part 2 of 3)

Bianca Work 7/24/24 Bianca Work 7/24/24

The price of assumptions

Conjoints and Consequences

Let’s dive into the cost of assumptions and how a business's attempt to redefine its value proposition led to costly pivots later.

(Part 1 of 3)

Bianca Work 7/10/24 Bianca Work 7/10/24

Weird Surveys

At a previous employers’ UX Virtual Summit, I presented "Weird Survey Methods and You.” This talk highlighted advanced survey techniques to prioritize, maximize reach, and build ideal products.

Bianca Work 6/26/24 Bianca Work 6/26/24

Disrupt the status quo

Challenge conventional measurement systems with inferential quantitative methods that put customer experience first. Discover how these advanced techniques drive long-term success and maximize value delivery.