Navigate the weird and wonderful.
The Survey Monsters demystify inferential survey methods with helpful examples and tricks.

How does this help?
These gurus guide you through the quirks and power of advanced survey science.

Meet the Monsters

Sort the signal from the noise.
Marvin the Most helps you make tough prioritization choices through MaxDiff.

How does this help?
They're your go-to when you have a long list of features or ideas and need to figure out which ones matter most.

Coming soon

Reach more, overlap less.
Tina Total-Reach stretches across segments and helps you identify feature combinations that reach the most people with the least overlap using TURF.

How does this help?
She’s your guide to maximizing customer reach through TURF analysis.

Coming soon

Build the perfect product.
Curtis Combo specializes in building ideal products with Conjoint Analysis, offering expert advice on when and how to use this powerful methodology.

How does this help?
He helps you trade off what customers want with what your business needs.

Explore Conjoint

Catch the chaos before it spreads.
Data Gremlins are mischief-makers that thrive on unchecked assumptions and coding blunders.

How does this help?
Their tips help you dodge bad data decisions before they sabotage your results.

Avoid Gremlins

See it to believe it.
The viz wiz for data visualization inspired by Edward Tufte’s principles.

How does this help?
He’ll help you turn complex data into clear, compelling stories that make your data impossible to ignore.

Master Visualization

GOBO GUIDES