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A tale of two (Conjoint) studies
Conjoints and Consequences
Learn how one study’s use of Conjoint analysis provided clear direction, while the other’s missteps serve as a valuable lesson.
(Part 2 of 3)
The price of assumptions
Conjoints and Consequences
Let’s dive into the cost of assumptions and how a business's attempt to redefine its value proposition led to costly pivots later.
(Part 1 of 3)
