Disrupt the status quo
Redefining success in business measurement
Hi there!
My passion is making applied quantitative research methods easy to understand and demonstrating how they can help balance the needs of our customers and business. By simplifying these techniques, I aim to enhance the quality and value we deliver on a large scale.
Why "Gobo"?
You might be wondering, why "Gobo"?
In stage lighting, a gobo is a stencil or template that shapes light into patterns or images.
Similarly, my goal is to shape and focus the light on the complexities of enterprise organizations using inferential quantitative methods and measurement to spotlight what truly matters.
Gobo represents my passion for illuminating the right paths, highlighting the people, places, and things that matter most to our customers and business.
If it’s broken, fix it
In today’s fast-paced business environment, enterprises often rely heavily on traditional metrics to gauge success—things like product performance, business outcomes, and customer loyalty. These metrics often guide OKRs and drive teams to "move the number."
However, Goodhart’s Law reminds us that "when a measure becomes a target, it ceases to be a good measure." Over-relying on these static signals can mislead priorities, pushing businesses to chase short-term wins at the expense of long-term value and customer satisfaction.
To truly succeed, we need to disrupt these conventional measurement systems and introduce more nuanced, customer-centric metrics. By integrating inferential quantitative methods, we can align our strategies with what genuinely matters to our customers and foster sustainable growth and impact.
Disrupting convention
Engagement and sentiment sometimes tell different stories. It's critical to introduce customer experience as a barometer for product decisions. By measuring what matters to our customers, we can accelerate the quality and value of our delivery.
I believe in the power of inferential quantitative methods to measure the right people, places, and things.
This approach enables us to:
Connect to customer lifetime value (LTV)
Prioritize focus areas with greater return on investment (ROI)
Accelerate the quality and value we deliver at scale
My goal is to simplify these methods, making them accessible and actionable for everyone.
Come along for the journey
Stay tuned for upcoming posts where we’ll delve into these issues and discover how inferential quantitative methods can help us balance customer needs with business objectives.
‘Til next time, I’m Bianca
